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Generate More Revenue

A Partnership that Drives Performance

EDMH membership unlocks a suite of high-value benefits designed to drive measurable hotel demand, elevate your competitive advantage, and connect your property directly to Edmonton’s citywide visitor momentum.

Marketing that Drives Bookings

EDMH amplifies hotel visibility through a comprehensive marketing engine designed to drive direct bookings. Members benefit from targeted EDMH-led campaigns, our monthly Travel Insider newsletter reaching more than 114,000 subscribers, and year-round social media marketing that connects with over 30,000 followers and directs guests to Edmonton’s Best Hotels.com.

Through our strategic partnerships with groups like Oilers Entertainment Group, Explore Edmonton, and other major partners, we’re able to strengthen referral traffic and booking conversion.

Event Driven Room Nights

EDMH champions a mix of major destination festivals and grassroots amateur sports programs that deliver meaningful room-night impact for our member hotels.

Our portfolio includes:

Marquee events such as:

  • Canadian Finals Rodeo
  • Rockin’ Thunder Music Festival
  • The Great Outdoors Comedy Festival

And national showcases like:

  • JUNOs
  • NHL Heritage Classic
  • CCMAs

We also support year-round youth and amateur tournaments that generate high-impact, multi-night stays, along with citywide concerts and entertainment programming through our partnership with Oilers Entertainment Group.

Every opportunity is evaluated using hotel-centred ROI metrics to ensure each investment translates into measurable demand for our members.

Join EDMH and let’s supercharge your growth and revenue

Enhanced Employee Experience & Retention

EDMH helps hotels strengthen team retention by offering staff exclusive access to events, giveaways, and citywide experiences.

Through our partnerships, hotel employees can

  • attend major festivals
  • enjoy tickets to concerts and sporting events
  • access attractions across Edmonton

All of which support a positive workplace culture and reward teams for the exceptional service they provide.

Join EDMH and let’s supercharge your growth and revenue

ROI Metrics and Performance Reporting

EDMH is committed to transparency and delivering measurable value for our member hotels. Through targeted reporting, impact summaries, and performance insights, we help hotels understand exactly how EDMH-driven initiatives translate into real demand.

Our reporting highlights bookings influenced, event-driven room-night forecasts, sales conversions from targeted initiatives, and emerging market trends shaping Edmonton’s visitor economy. By grounding our work in data, we ensure every investment is tied to clear outcomes that support stronger hotel performance.

Advocacy that Amplifies our Industry Voice

EDMH represents the collective voice of Edmonton’s destination hotels across the city’s tourism, economic, and policy landscape.

We engage with government, tourism partners, industry bodies, and event organizers to ensure hotel priorities remain central to decisions that shape Edmonton’s visitor economy.

Our advocacy work focuses on strengthening Destination Marketing Fee (DMF) stability, supporting a competitive business environment, advancing workforce and talent initiatives, and championing policies that help hotels thrive.

Join EDMH and let’s supercharge your growth and revenue

Alycia Benson

Marketing Manager

Alycia Benson is a marketing professional with a background spanning agency work, e-commerce, and destination marketing. She has built campaigns that drive engagement and crafted content that connects audiences to experiences. With experience in social media strategy, event coordination, sponsorships, and brand storytelling, Alycia brings both creativity and structure to the EDMH team. She’s passionate about finding new ways to tell Edmonton’s story, one that inspires people to visit, explore, and stay.

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Trish Greaney

Fractional Director of Operations

Trish Greaney serves as EDMH’s Director of Operations (Fractional), supporting the organization’s internal systems, workflows, and strategic planning processes. A Certified Director of Operations and Certified Online Business Manager, Trish brings over a decade of experience helping organizations streamline their operations and scale with clarity.

Her background spans corporate event management, business operations, and process optimization, which allows her to bring both structure and stability to complex environments. As part of the EDMH leadership team, Trish ensures the organization runs efficiently behind the scenes so that our focus remains on delivering value to our member hotels and partners.

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Angela Boon

Director of Member Services

Angela Boon is the Director of Member Services at EDMH. With over two decades of experience in hospitality sales and revenue management, Angela brings a deep understanding of hotel operations and a genuine passion for supporting Edmonton’s hotel community. Before joining EDMH, she held leadership roles with SilverBirch Hotels & Resorts, Nova Hotels, and West Edmonton Mall Properties, where she built strong industry relationships and delivered measurable results. At EDMH, Angela focuses on strengthening connections with member hotels, developing engagement programs, and helping drive collaboration across Edmonton’s visitor economy.

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Chris Yeung

Executive Director

Chris Yeung is the Executive Director of Edmonton Destination Marketing Hotels (EDMH), bringing more than two decades of experience in business development, strategy, and creative leadership across industries including hospitality, professional services, real estate, and digital media. Prior to joining EDMH, Chris led national business development initiatives at Dentons Canada and founded Lateral Thought Inc., where he helped organizations grow their profile, sharpen their storytelling, and build impactful partnerships.

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