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Partnerships and Events

Building Destination-Defining Experiences

EDMH collaborates with partners across sports, music, culture, and business to attract events that deliver measurable hotel impact. Every partnership is evaluated based on alignment, ROI, and Edmonton’s long-term tourism potential.

Major Strategic Partners and Collaborations

Event Support

Our event support focuses on opportunities that create meaningful impact for our member hotels and for Edmonton’s broader visitor economy.

We prioritize events that generate significant hotel demand, align with the city’s tourism strategy, and strengthen Edmonton’s competitiveness among Canadian destinations.

Each opportunity is evaluated for its potential to drive room nights, elevate Edmonton’s profile, and create co-marketing or co-development value in partnership with organizers.

About Us

Some of the high-impact festivals, grassroots programs, and business events we’ve supported directly and through our strategic partners:

Partner With Us

We’re open to collaborations with sport organizations, promoters, festivals, cultural groups, business associations, and innovators. If your event drives visitation, we want to explore how we can help accelerate your impact in Edmonton.

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Alycia Benson

Marketing Manager

Alycia Benson is a marketing professional with a background spanning agency work, e-commerce, and destination marketing. She has built campaigns that drive engagement and crafted content that connects audiences to experiences. With experience in social media strategy, event coordination, sponsorships, and brand storytelling, Alycia brings both creativity and structure to the EDMH team. She’s passionate about finding new ways to tell Edmonton’s story, one that inspires people to visit, explore, and stay.

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Trish Greaney

Fractional Director of Operations

Trish Greaney serves as EDMH’s Director of Operations (Fractional), supporting the organization’s internal systems, workflows, and strategic planning processes. A Certified Director of Operations and Certified Online Business Manager, Trish brings over a decade of experience helping organizations streamline their operations and scale with clarity.

Her background spans corporate event management, business operations, and process optimization, which allows her to bring both structure and stability to complex environments. As part of the EDMH leadership team, Trish ensures the organization runs efficiently behind the scenes so that our focus remains on delivering value to our member hotels and partners.

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Angela Boon

Director of Member Services

Angela Boon is the Director of Member Services at EDMH. With over two decades of experience in hospitality sales and revenue management, Angela brings a deep understanding of hotel operations and a genuine passion for supporting Edmonton’s hotel community. Before joining EDMH, she held leadership roles with SilverBirch Hotels & Resorts, Nova Hotels, and West Edmonton Mall Properties, where she built strong industry relationships and delivered measurable results. At EDMH, Angela focuses on strengthening connections with member hotels, developing engagement programs, and helping drive collaboration across Edmonton’s visitor economy.

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Chris Yeung

Executive Director

Chris Yeung is the Executive Director of Edmonton Destination Marketing Hotels (EDMH), bringing more than two decades of experience in business development, strategy, and creative leadership across industries including hospitality, professional services, real estate, and digital media. Prior to joining EDMH, Chris led national business development initiatives at Dentons Canada and founded Lateral Thought Inc., where he helped organizations grow their profile, sharpen their storytelling, and build impactful partnerships.

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