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About Edmonton Destination Marketing Hotels

Edmonton Destination Marketing Hotels (EDMH) is the united voice and strategic engine behind Edmonton’s destination hotels. We collaborate with partners across tourism, sport, business events, entertainment, cultural sectors, and government to attract visitors and generate citywide hotel demand.

Our members drive Edmonton’s hospitality experience, and our role is to help them succeed through marketing, partnerships, advocacy, and shared intelligence.

We go beyond as a funder – we are a strategic connector:

  • We map and convene Edmonton’s full tourism ecosystem
  • We build bridges between stakeholders where goals align
  • We prioritize ROI, transparency, and measurable results for our members

Creating Impact for our Members

Purpose

To bring Canada and the world to Edmonton,
one stay at a time.

Mission

Drive hotel performance through strategic marketing, creative product development, advocacy, and impactful investments.

Vision

Connecting Edmonton’s hospitality and tourism ecosystem to position the city as a premiere destination for business, leisure, and major events.

EDMH Board of Directors

Steven Beaton

Board Chair, Regional VP Sandman Hotel Group

Maxim Semionov

Vice-Chair, General Manager at DoubleTree by Hilton West Edmonton

Jennifer Vantuil

Treasurer, General Manager, Renaissance Edmonton Airpot Hotel

Joumana Ghandour

General Manager, The Westin Edmonton

Kiran Vashisht

General Manager, Holiday Inn & Express Downtown

Grant Rice

General Manager, Holiday Inn Conference Centre South

EDMH Team

Chris Yeung

Executive Director

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Angela Boon

Director of Member Services

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Trish Greaney

Fractional Director of Operations

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Alycia Benson

Marketing Manager

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Chris Yeung

Executive Director

Chris Yeung is the Executive Director of Edmonton Destination Marketing Hotels (EDMH), bringing more than two decades of experience in business development, strategy, and creative leadership across industries including hospitality, professional services, real estate, and digital media. Prior to joining EDMH, Chris led national business development initiatives at Dentons Canada and founded Lateral Thought Inc., where he helped organizations grow their profile, sharpen their storytelling, and build impactful partnerships.

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Angela Boon

Director of Member Services

Angela Boon is the Director of Member Services at EDMH. With over two decades of experience in hospitality sales and revenue management, Angela brings a deep understanding of hotel operations and a genuine passion for supporting Edmonton’s hotel community. Before joining EDMH, she held leadership roles with SilverBirch Hotels & Resorts, Nova Hotels, and West Edmonton Mall Properties, where she built strong industry relationships and delivered measurable results. At EDMH, Angela focuses on strengthening connections with member hotels, developing engagement programs, and helping drive collaboration across Edmonton’s visitor economy.

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Trish Greaney

Fractional Director of Operations

Trish Greaney serves as EDMH’s Director of Operations (Fractional), supporting the organization’s internal systems, workflows, and strategic planning processes. A Certified Director of Operations and Certified Online Business Manager, Trish brings over a decade of experience helping organizations streamline their operations and scale with clarity.

Her background spans corporate event management, business operations, and process optimization, which allows her to bring both structure and stability to complex environments. As part of the EDMH leadership team, Trish ensures the organization runs efficiently behind the scenes so that our focus remains on delivering value to our member hotels and partners.

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Alycia Benson

Marketing Manager

Alycia Benson is a marketing professional with a background spanning agency work, e-commerce, and destination marketing. She has built campaigns that drive engagement and crafted content that connects audiences to experiences. With experience in social media strategy, event coordination, sponsorships, and brand storytelling, Alycia brings both creativity and structure to the EDMH team. She’s passionate about finding new ways to tell Edmonton’s story, one that inspires people to visit, explore, and stay.

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